|
Jeffrey
S. Armstrong
2210 Marlacoba
Drive
Holland Michigan 49424 |
|
Passionate E-business professional with extensive web technology, usability and management experience. Excellent written and verbal communications skills, who’s background includes marketing, communications, investor and employee relations, employee development and training and work team management. Known for progressive and forward-thinking strategies and solutions, with a keen eye for detail. Proven ability to formulate, build and maintain relationships at all levels of an organization.
HERMAN MILLER, INC. Zeeland, Michigan
Brand Marketing - E-Marketing Manager 2008 - Present
Primarily responsible for the public web presence of this, nearly 1 billion dollar company, and the team that supports the ongoing development. Instrumental in the launch of the new website in June of 2009, strengthening our brand with a more visual and usable interface. Work with our design partners to create a vision for the future, working within our digital marketing strategy and brand guidelines to incorporate rich media where it adds value. Manage the projects, tasks and team members to develop strategies and solutions to provide the highest quality and value..
- Prioritize projects, looking to maximize impact while considering budget resource realities.
- Create and support a “living and breathing” website mentality.
- Utilize web analytics to influence business decisions on the site.
- Phased approach to further enhancing the development of the site.
- Developed a collaboration document used to manage work and our shifting priorities.
- Initiated the exploration of social media, and incorporating it into our strategy.
- Work with team members to define roles and processes as they relate our daily work.
Integrated Marketing - Customer Website Administrator/Content Manager 2004 - 2008
Primary responsibilities include the creation and maintenance of all custom informational and transactional websites, prioritizing the ongoing work as it relates to them. These sites are designed to provide solutions to our customers' challenges, while improving on the Herman Miller brand and user experience.
- Instrumental in the launch and development of the Customer Website Program, which at the time consisted of over 100 secure sites that connect a customer to targeted information, improving a users’ experience with Herman Miller.
- Manage the custom website development, while looking for ways improvement our processes.
- Strategize with the E-Business Integration Team, Sales and customers on the successful application and use of sites.
- Build, test, edit and launch approximately forty new sites per year.
- Maintain all websites developed, including content enhancements and revisions.
- Gather and prepare photography, pricing and instructional content to develop websites.
MAGNA DONNELLY/DONNELLY CORPORATION, Holland, Michigan
Information Technology – Webmaster 2000 - 2004
Managed the intranet, and built and supported a network of over 50 content
developers globally. Reduced costs while streamlining information sharing
for 8,000 employees.
- Worked to develop and maintain “on brand” website design standards and guidelines.
- Generated standardized templates for the creation of departmental intranet sites.
- Built a navigational structure and deployment strategy.
- Revised intranet navigation by evaluating input gathered, to create a more user-friendly interface.
- Established a content development toolkit including image and logo resources, tutorials, recommended reading, FAQs, and contact information on fellow content champions. Resulted in a self-service resource and improved website quality and champions’ skill sets.
- Created a monthly newsletter to inform developers of additions and revisions to the intranet.
- Developed and managed an awareness campaign using posters, weekly communications and news feeds.
- Formulated a usability study to ensure that the intranet met communication needs.
- Directed an internet training lab and generated materials to enable development of electronic communication and computer literacy. Resulted in increased awareness of the tools and enhanced comfort level for employees.
- Creating a strong interactive relationship with content champions.
Corporate Communications - Communications Specialist 1996 - 2000
Worked with other departments and the communications team to continually
improve methods with specific responsibility for electronic and video
communications.
- Strengthened company image internally and externally through sales, marketing, public relations, and investor relations’ support.
- Served as executive producer of our quarterly corporate video productions. These were used to relay information and stories related to our business, and the competitive realities.
- Assisted the information technology department in conceptualizing, architecting and launching the company’s first intranet site. Managed and maintained the corporate external website.
Corporate Communications - Graphics and Display Design 1990
- 1996
Coordinated on-brand photography and print to support sales and marketing efforts. Managed custom tradeshow display builds, strategy and logistics.
- Art direction for photography, highlighting product features.
- Developed custom tradeshow exhibits and internal information displays, from concept phase to design and build. Reduced display costs by 50%.
Applications Engineering - Product Design and Project Engineer 1982
- 1990
- Managed all product documentation and prioritized work to meet changing deadlines.
- Recommended product improvements after performing environmental and quality testing.
- Competitive product analysis.
- Introduced and generated illustrations used for production assembly aids.
Technical Illustration Graduate, Ferris State University, Big Rapids, Michigan
Leadership is Everyone’s Business – Seminar modeled from authors Jim Kouzes and Barry Posner
The Corporate Genome – The Powers of Diversity
Crux Move – Team Development Training
Smart Marketing – Internal Seminar
Photoshop Seminars – National Association of Photoshop Professionals
Photoshop Workshop – CompEd Solutions
Group Organizational Skills – Zenger Miller
|
COMPUTER AND SOFTWARE EXPERIENCE
|
Proficient with Windows and Macintosh operating systems
WordPress
Adobe Photoshop / ImageReady
Macromedia Dreamweaver
Vignette Content Management Application
Symantec Visual Page
Microsoft FrontPage
QuarkXpress
Lotus Notes
National Association of Photoshop Professionals (NAPP) - Member
AAC Credit Union (Formally Northside Credit Union), Former Board Member
The Juvenile Diabetes Foundation, Walk for the Cure
The United Way, Annual Day of Caring Volunteer
Holland Township Roller Hockey Program, Coach
Jefferson Elementary School Partnership, Pen Pal Program
Greater Holland Area, The Annual Graffiti Wipe-out
[print version - pdf file]
[contact Jeff]
|